adidas Originals presents an Original performance by Mayer Hawthorne and The County at the HVW8 Art + Design Gallery.
Mayer Hawthorne is the new school soul sensation who counts his musical influences with the likes of Isaac Hayes, Leroy Hutson, Mike Terry, and Barry White, but draws the most inspiration from the music of Smokey Robinson, Curtis Mayfield, and the legendary songwriting and production trio of Lamont Dozier, Brian Holland, and Eddie Holland Jr.
Audience in attendance included various members of LA industry tastemakers and VIP retail accounts. Attendees walked through the front of the gallery and were treated to custom silk-screened tee-shirts featuring Mayer Hawthorne and adidas graphics, and art installations by emerging artists.
Guests were directed to the back of the building to the parking lot which was transformed into an open air pop up performance venue complete with a stage, white walls and black astro turf. Large-scale artwork was hung on these walls and adidas branded display pedestals showcased adiRise shoes. 20 pairs of adiRise shoes were strung up on a large wire that spanned the width of the stage in alternating grey and white colors, while a massive backdrop featured adidas and Mayer Hawthorne graphics. A viewing area equipped with a plasma television provided entertainment for those interested in the World Cup. Crown Royale and DJ House Shoes played before and after Mayer Hawthorne and The County performed four of their most well-known songs. All guests indulged in delicious soul food from Chef Alisa Reynolds and drinks were provided by Aashi beer, smartwater/vitaminwater, Hansen's, and Vita Coco.
Notable guests included: DJ Jedi of Digable Planets, Hawthorne Hunters, Krondon, Noelle, Jamaal Layne, V. Money, Nia Andrews, Gaslamp Killers & Jamal, Joyrich and Lovemade representatives.